Conversations, at times, stitch themselves into the fabric of reality. What began as a dining table conversation with my family, now stands as the brand “Saa”, catering to every person who seeks unbridled expression through wearing designs that are unique, personal, and carries a story. Saa started out in 2018, predominantly looking to satisfy our creative cravings, whilst helping clients find their design mojo. Right from childhood my mother, Mrs. Saradha Murali, the Chief Creative Director of Saa, has been customizing all our clothes with varied designs for various occasions. This aspect translated into the confidence that, I could bank on her in this journey, helping me define my relationship with fashion and at large, the core purpose of Saa. Saa is essentially the brainchild of a mother-daughter duo, whose goal is to offer personalized fashion experience to the entire gender spectrum. In a world that’s running on instant gratification and fast fashion, we want to slow things down, take a walk with you, our clients, indulging in the art of design, and give you the space to let your clothes weave stories of their own, whenever and however you decide to flaunt them. Simply put, we are sustainable, affordable, AND couture.